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  1. New Targeting & Tools for Small Advertisers on Twitter

    Twitter's self-serve platform is making promoted products something for almost everyone to evaluate easier and with greater access and metrics. Twitter is unwrapping new targeting features, a revamped interface, and more detailed analytics on its...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...

  3. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  4. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The Toilet Internet Service Provider (TiSP) project was a self-installed, ad-supported online service that was offered entirely free to any consumer with a WiFi-capable PC and a toilet connected to a local municipal sewage system.

  5. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    Google, Yahoo, AOL Join Self-Regulation Push for Behavioral Ads - ClickZ The importance of brand, products, incentives, and a call to action when designing ad copy. Gone are SVP of Media Products and Solutions Jeff Kinder and SVP for Cloud...