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  1. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with full Internet browsers. This feature is great for any business with a local presence or using local extensions and...

  2. Top 10 High Impact Google AdWords Innovations to Watch Now

    These ads are different from product extensions because the ads are shown in a non-highlighted sponsored area, directly under (or to the right of) the traditional top text ads. The new offer extensions appear in the ad content and are specific to...

  3. 5 Major Mistakes to Avoid When Managing the New Google Shopping

    When creating a new PLA campaign, be sure to specify which type of ad you want to set up, depending on your AdWords account this will be at the bottom of the campaign setup page under Ad Extensions: Manage your AdWords ads based on keywords, and...

  4. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    Use PPC Ad Extensions to Your Advantage In particular, two of Google AdWords’ extensions allow you to put some of these principles to work. And if you’re bidding on your competitors’ keywords, with ad copy that speaks to a forthcoming gifting...

  5. Resources for Learning About PPC

    The blogs to note are: the overall search blog Inside Search, which features updates to search result layout and other interface changes, Inside AdWords, the Agency Blog, the Merchant Blog (if you’re using Product Extensions), and the Google...