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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. At no cost, these extensions are said to have increased headline clicks by 10 percent in recent tests.

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Bulk uploads are an opportunity for merchants to save time when creating new campaigns types, text ads or when adding extensions or keywords. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product...

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with full Internet browsers. This feature is great for any business with a local presence or using local extensions and...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    These ads are different from product extensions because the ads are shown in a non-highlighted sponsored area, directly under (or to the right of) the traditional top text ads. The new offer extensions appear in the ad content and are specific to...

  5. 5 Major Mistakes to Avoid When Managing the New Google Shopping

    When creating a new PLA campaign, be sure to specify which type of ad you want to set up, depending on your AdWords account this will be at the bottom of the campaign setup page under Ad Extensions: Manage your AdWords ads based on keywords, and...