SEO News

Ad Products Pricing Model

RSS
  1. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Assume CPC Pricing Model for All Assets For example, display ads typically aren't the strongest driver of last-click conversions, but an attribution model that accurately measures display's contribution can help you determine its real value.

  2. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Use a Relevant Image of Good Quality: If someone is searching for a certain make or model of a product, the image that appears in your PLA ad needs to be of that make and model. With Google’s transition to a paid shopping model, advertisers...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    In limited beta with limited verticals, but this is still a fascinating ad model. Cost-per-lead model that shows the searcher an offer with comparison to other companies. Using the Display Ad Builder and Google Merchant center, Google will update...

  4. Google AdWords for Video Launches with Improved Targeting on YouTube

    Some products, such as the make and model of a camera, are easy to describe in text. Google aims to bring the analytical power of paid search advertising to video content and use the same type of bidding model to make video advertising available...

  5. Search Marketers Stock in Trade? Not Trading Stocks.

    Not long ago, marketers often bought keywords describing a specific make and model of a product. While the rest of the marketing world starts to learn the basics, search experts will force a significant shift in how companies bring their products...