SEO News

Ad Products Policies

  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Software must: be pre-approved by Google; offer one-click, complete uninstall; provide clear, full disclosure and transparency to people about what is being installed and what changes are being made to their devices; install itself on only one...

  2. Google Kicks Ad Blocking Android App Out of Google Play Store

    A spokesperson said, quite simply, "We remove apps from Google Play that violate our policies. You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts...

  3. Google’s Rosetta Stone AdWords Woes Continue as Case Reopened

    Even if Google loses this case on appeal, history shows they aren’t likely to roll over and change their global AdWords policies. Though the search giant was found to have abused its dominant position on the French paid search market and were...

  4. Google’s Human Trafficking Ad Policy Questioned

    Their concerns include what Google does internally to ensure sexually exploitative ads don’t appear; Google’s stated internal policy on these as and if ad sales teams are complying with these policies; how Google instructs its employees to...

  5. Pot (Microsoft) Calls Kettle (Google) Black on Privacy

    From Google’s Policies for example to make it easier to share things with people you know. As a followup to their hysterically paranoid Glenn Beckian post focusing on the lack of opt out for a company-wide privacy policy (one that is largely...

  6. News Picks: More Instant Fallout, for Sale, Twitter/Facebook/LinkedIn All See Growth

    After initially rejecting three AdWords ads submitted by Consumer Watchdog (a major critic of its policies), Google approves the ads following a complaint by the advertiser. Lee Odden previews his SES Hong Kong session, at which he will discuss the...

  7. Magnetic Enables Advertisers to Retarget Search Data to Target Audiences Higher Up The Purchase Funnel

    Participating search engines have updated their privacy policies to include a search retargeting opt-out clause. They have discovered that the purchase funnel for their products actually starts with the purchase of a high-end graphics card.

  8. Google Updates AdSense Program Policies Page

    Other Google products' policies: With this new policy, publishers aren't permitted to place ads, search boxes, or search results on, within, or alongside other Google products in a way that violates the policies of that other product or service.

  9. Building a Data-Driven Organization

    Being prepared to act on what you learn, even if it means changes in organizational policies or structure. This creates an environment where it's hard to differentiate one's products in a highly sustainable way.