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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Include products, URLs, and phrases that include your brand name. Tailor your ad copy to include those brand keywords, and ensure the landing page is targeted and relevant. And if you incorporate site links into your brand ads, your ad will take up...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  3. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    New customer acquisition is the primary objective, and search allows SMBs to get in front of prospective customers who aren't already familiar with their brand, but are in need of their products or services.

  4. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    This feature uses Google's organic search index of the website to determine which searches are relevant to the products on your website. Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on...