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  1. Marin Adds Google Shopping Campaign Management

    With millions of products available for sale and constantly-changing inventory and promotions," Marin's announcement said, "retail advertisers must compete for the attention of consumers through ads that offer compelling visuals, prices...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Advanced: If you have an ecommerce site, you're likely selling multiple products. Create a flow that makes assumptions, such as, "If a user bought 1 product from brand X, we'll serve them remarketing ads focused on other products developed by that...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. Edit destination URLs for specific products. The new Google tools are available for sellers using Google Shopping, the...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    This makes total sense and these are their 20 percent golden corral products (golden corral isn't just for keywords), but they were missing out on huge opportunities. The client decided to devise a plan to begin expanding their promote products via...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Could Google require ecommerce stores to offer Google Wallet as a payment option or their products will be blocked from Google Shopping? In preparation for the Music Pass service, YouTube has been working with these labels to sign contracts which...

  6. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Retailers who want to create ad groups for products outside of Google's default labels (Brand, Category, etc.can assign parameters using this column, such as Best Seller or Greater than $60. Remember Shopping Campaigns break out each subsequent ad...

  7. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. If I'm thinking about offering a vegan meal delivery service, I can create very different products...