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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Brady also recommends "parallel targeting," or reaching customers by targeting a skill that isn't normally what the company is known for but that is tangential to the products or services they offer. Targeted marketing offering a service that adds...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Local Products – a list of all your products that are in-store. The merchant feed should be uploaded a minimum of every 30 days (although most retailers will do this more often), the local products feed at least once a week, and product inventory...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    It might sound surprising, but customers start searching for gifts and products for Christmas as early as September. Retailers should be sure to include any information about offers, such as discounted products and free delivery on their PPC ads...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    Use the product group layering to gather similar products together so you can bid based on performance. It’s also likely to drive lots of insight into which products on your site are working, which can be used as a tool to inform your main search...

  5. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Include products, URLs, and phrases that include your brand name. Tailor your ad copy to include those brand keywords, and ensure the landing page is targeted and relevant. And if you incorporate site links into your brand ads, your ad will take up...

  6. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Instead, purchase detail reports give granular transaction details for better insights into campaign performance, so brands can: identify the impact of their advertising on achieving core business goals; improve ad targeting by matching ads to the...