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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. Allows your ad to show for searches that include the exact phrase and possibly includes other words as well.

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Nine percent of users searched for the brand, and 4 percent of users searched for products of that type: social video viewing is having an effect across all aspects of the purchase funnel. During a tour of the new lab last week, Cat Jones, Unruly's...

  3. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If the majority of consumers were impulsive, these marketers would likely remove every product in the store that you didn't purchase, and stop promoting the other products that you left on the shelf. When this typical and reasonable consumer is...

  4. Key Factors to Effective Competitive Analysis as a Small Business

    Imagine how helpful it would be to find out which products and services that they are selling and marketing the most so that you can consider selling (or avoiding) them as well. By viewing the ad copy of your competitors, it can be much easier to...

  5. A 7-Step Landing Page Template to Convert Prospects into Leads

    But there are so many firewall products on the market, with so many upgrades being announced all the time, that choosing the right one is an overwhelming experience for many computer users. Pay-per-click search marketing may have been invented in...

  6. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Data is contributed from all Google Analytics clients that authorized sharing with other Google products. Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link.