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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    You can target devices by operating system and device models. There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically).

  2. How to Transform Text Ads Into Product Listing Ads Using Google Spreadsheets

    Since Google launched Product Listing Ads we've seen many success stories, and most ecommerce advertisers have learned how this ad format can help get them additional qualified traffic. If your system doesn't allow you to do this, then you've got a...

  3. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    For a visual snapshot of the social network solar system, check out the 2013 version conversation prism by Brian Solis and Jess3. Today's brands looking to sell their product or service have a level playing field when looking to using imagery or...

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    I come out and install the firewall on your system. As your system changes, you'll need to reconfigure the firewall on a regular basis. Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you...

  5. Product Listing Ads: How to Maximize Your Returns

    But to do so means you'll need an ad group per product. If your bid management system can cope then you can apply your normal search optimization techniques to each target. Product Listing Ads (PLAs) were introduced by Google last year as a way to...