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  1. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Once you've created your new Shopping Campaign, remember that your old Product Ads are pulled from the same place as your Shopping Campaigns – your product inventory. Google Shopping Campaigns are replacing the existing Product Listing Ads Campaign...

  2. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. It'll show search volume, create ad groups, and provide demographic data – all in Excel. Who wants to update thousands of product listing ads...

  3. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Help people find your ad, product, or services. The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. Help consumers remember your ad by popping up in search results even if your...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Google announced it would be lumping desktop and tablet device data together with the release of Enhanced...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. YouTube is already killing it with their video ad campaign product. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced...