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  1. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. It'll show search volume, create ad groups, and provide demographic data – all in Excel. Who wants to update thousands of product listing ads...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    Help people find your ad, product, or services. The same is true with smaller campaigns – insights lead to better media campaigns and better value exchange for consumers. Help consumers remember your ad by popping up in search results even if your...

  3. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Setting revenue maximizing budgets across search and Shopping campaigns will become critical particularly during the holiday seasons. Google announced it would be lumping desktop and tablet device data together with the release of Enhanced...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. YouTube is already killing it with their video ad campaign product. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced...

  5. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Many strategies have come and gone within your PPC campaigns this year. Now is the time of year to review your campaigns to clean up, synchronize, and spot check. Also, I've run into advertisers who, when enhanced campaigns were launched earlier...

  6. The Actual Impact of PPC on Sales [Case Study]

    At the end of the test, the advertiser turned off their PPC campaigns to evaluate the results of the test and reassess their overall marketing strategy. The product isn’t what the advertiser in this case sells, but it’s a good approximation of what...

  7. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    CPG manufacturers are different than most companies who conduct paid search campaigns in that they focus on brand marketing rather than driving direct sales. In addition, brand laddering and other such methodologies can be highly beneficial in...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  9. Future of Paid Search: Think Target Audiences, Not Just Keywords

    How We Need to Plan Paid Search Campaigns in the Future Someone might have seen your TV ad and want to buy your product. This is a wholesale change in the way you should be thinking about campaigns. For the next year the best paid search managers...

  10. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    In looking at the data, it was hard to distill how much of this was directly due to enhanced campaigns,” said Greg Kunkel, global communications senior manager at Marin. For this study, Marin gleaned data from its global online advertising index...