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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and...

  2. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product ads on Google search results. Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Google Product Ads use AdWords_labels in your inventory file to create custom ad groups. In July 2012, Google finalized its switch to Google Product Listing Ads from formerly free retail traffic on Google search (Google Product Search).

  4. 26 Free Must-Have Tools for PPC Success

    Who wants to update thousands of product listing ads manually? Bing Ads Editor This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests. I was doing in-house PPC at the time, and we actually hired an...

  5. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Google’s Product Listing Ads (PLA) took over the Google Shopping experience in October of 2012. Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads...

  6. PPC Management Operations: The Ultimate Guide

    Consider Remarketing and Product Listing Campaigns When things change on the website (for example, sales or product pages are added), the sitelinks can also change to drive traffic to the new pages. But keep in mind that every new advertising...

  7. How to Dominate the Entire First Page of Google

    Product listing ads hit the scene late in Q4 of last year, generating impressive results thus far due to low CPCs and competition. Product extensions The following are ad extensions available in Google that increase the depth of your brand listing: