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Ad Product Extensions

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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help consumers take action faster. These people are searching for business hours, directions to a local store, product availability, or the local store...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Are they using ad extensions? Some of the top competitors are using review extensions in their ads, which is not only providing social proof but also taking up more real estate. How are they positioning their product – is it based on USP, price or...

  3. How to Dominate the Entire First Page of Google

    Product extensions Dynamic search ad extensions Keep in mind that you can combine multiple extensions to take up the majority of the premium ad space. The following are ad extensions available in Google that increase the depth of your brand listing:

  4. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Ad extensions This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto-targets within AdWords. One example could be that you altered your ad scheduling to gain more impressions during your peak traffic season but...

  5. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more. For a great example of a user-friendly in-app e-commerce experience, Google Product...

  6. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call extensions and location extensions, we see an average CTR increase of 6-8%.