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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Call extensions help you optimize which ads generate calls but now you can see when a visitor clicks through to your website which keyword they used before calling. In the example below, using AdWords Call Extensions, you can see which PPC ads...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. At no cost, these extensions are said to have increased headline clicks by 10 percent in recent tests.

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Bulk uploads are an opportunity for merchants to save time when creating new campaigns types, text ads or when adding extensions or keywords. The new Google tools are available for sellers using Google Shopping, the improved ad campaign for product...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Simply adding location extensions, a phone number, or a click-to-call button right in the ad can help consumers take action faster. These people are searching for business hours, directions to a local store, product availability, or the local store...

  5. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    Are they using ad extensions? Some of the top competitors are using review extensions in their ads, which is not only providing social proof but also taking up more real estate. How are they positioning their product – is it based on USP, price or...

  6. How to Dominate the Entire First Page of Google

    Product extensions Dynamic search ad extensions Keep in mind that you can combine multiple extensions to take up the majority of the premium ad space. The following are ad extensions available in Google that increase the depth of your brand listing:

  7. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    Ad extensions This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto-targets within AdWords. One example could be that you altered your ad scheduling to gain more impressions during your peak traffic season but...

  8. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app ads, and extensions for offers, calls, location, and more. For a great example of a user-friendly in-app e-commerce experience, Google Product...