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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Takeaways/Action Items Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  2. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream's research showed that businesses with lower quality scores saw their cost-per-click increased by up to 400 percent, with a 64 percent increase in cost per action. Or for a shopping company, that means 569 product sales may have been lost.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. This case could potentially become a class action lawsuit. Apple records and keeps users' Siri queries for...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Be realistic, estimate wisely (borderline pessimistic), and focus on goal-driven action. GOAL: Grow Awareness, Reduce Ad Costs brand/product online social mentions, pins, etc. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand...

  5. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Select the Website Traffic and Conversions objective to see how video ads drove viewers to action. AdWords for video will show website traffic, number of conversions, cost-per-conversion, and the conversion rate from people who viewed an ad.