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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    She also gave some pointers on different ways remarketing can be used, including cross-product remarketing and even dynamic remarketing. To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have...

  3. How to Solicit Feedback from Prospects and Customers

    Other times, their experience with our product or service is satisfactory, but they can think of lots of ways it could have been better. With the rare exception of branding campaigns, I almost always want to take the searcher from the ad to a...

  4. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    This didn't include the money invested in mobile search or Product Listing Ads. Here are the top 10 brands and retailers by ad spend: Retailers aren't far behind in their ad spend. Louis Vuitton's ad spend far surpassed that of any other brand or...