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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). Tip 2: Use Broad Match Modified to Refine by Intent...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Know your client's weaknesses, and focus on why someone should buy your product vs.someone else. Beal cited the example of Pearl Izumi, which created an ad where a runner was giving CPR to a dog. Not even the world's biggest brands are immune from...

  3. Improve PPC Performance Now: How to Take Advantage of Seasonality

    Your product/service. The answer is simple: the goal of every PPC ad is to be as relevant as possible. The ad and landing page copy was a direct match. Your ad won't be just another boring message in a sea of messages – you will stand out in the...