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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in the product. What the research found was that customers who clicked on both search and social ads were about twice as likely...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Jerry Dischler, Google's vice president of AdWords Product Management, announced four enterprise-class tools to improve workflow, reporting, and optimization in AdWords: Bulk actions: Now you can set up location targeting, ad rotation, and other...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  4. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Know your client's weaknesses, and focus on why someone should buy your product vs.someone else. Beal cited the example of Pearl Izumi, which created an ad where a runner was giving CPR to a dog. Not even the world's biggest brands are immune from...