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  1. How Can SEOs Sell "Shiny, Sexy" Search?

    When Saify’s team shared that search data with HTC’s product development team, the brand was able to satisfy customer demand with colored phones. Shreya Kushari, senior vice president of search marketing and performance media for Digitas, agreed...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information. Google gives you the option to highlight product...

  3. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. Sure, everyone has goals and the ad team has their own. But that can lead to aggressive ad tactics that put...

  5. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Or perhaps you’re doing everything right inside your account, but your product or message or business model is not as robust as those of your competitors. Sure, you can pay more for a more prominent placement, but you can often achieve the same...