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  1. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers can gain a ton of insight from GMB to inform PPC targeting strategy on AdWords, particularly for mobile campaigns. Linking AdWords accounts with GMB automatically allows you to highlight business locations(s) within PPC ads on...

  2. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    It’s the fourth quarter of the year, and by now you’ve probably read several articles about preparing for the holiday rush in PPC. Sure, Q4 is a good time for B2B PPC managers to take a vacation, but there is still much work to be done during the...

  3. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    In his SES Denver presentation, "The Four Cornerstones of LinkedIn PPC Success," Brady said, "LinkedIn is a treasure, but you have to go on a bit of a treasure hunt to find success. LinkedIn pay-per-click (PPC) advertising has excellent targeting...

  4. The Evolution of SERPs and User Behaviors

    PPC gets your brand seen, even if users don’t necessarily click on the ad. I griped last month about how SEO and PPC need to work together and with these findings released, it’s even more evident. It’s all about owning as much real estate in the...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those that haven't used PPC Christmas campaigns before should use competitive intelligence tools to find the best keywords to target. A Competitive Intelligence for Search solution allows marketers to analyze what search terms their potential...