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  1. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. With this launch, "Marin becomes the only independent digital marketing platform to offer...

  2. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Both are great tools with the obvious value-add around multi-platform management, but it seems as though Google is taking aim at these kinds of third-party platforms with this update. What do you think, are Google's new enterprise toys enough to...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Paul Feng, director of product management AdWords Platform, introduced reporting improvements for advertisers to help visualize and test real-world data. Experiments can include several different campaign components such as bid changes, new...