SEO News

Ad Options Targeting

RSS
  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. In the early stages of online advertising, targeting...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize them precisely. Launch New Ad Formats You can diversify your campaign by utilizing new ad...

  3. How B2B Advertisers Can Win on Facebook, Just Like Salesforce

    Qualify your audience with smart targeting, qualify the click with ad copy, and hook them on the landing page – quickly. Facebook targeting segments are an asset that you can use over and over, and use them to analyze your own community with the ad...