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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide.

  2. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Multiple options to find what they need, for example by including sitelinks. PPC join the email list” as one of the calls to action in your ad and on the landing page. Many of the ways to integrate PPC will include retargeting because the ad copy...

  3. State of Search: Strong SEM Industry Growth Projected in 2011

    The most widely used Google features were location-based ads for agencies and ad sitelinks for companies. Of the three given options to the question, "Which of the following does your company carry out?

  4. Highlights from the SEW Blog: April 21-25, 2008

    Similar to Google's Sitelinks, the feature lists prominent internal links for the #1 result on certain searches. New Yahoo Feature Reports Number of Discarded ClicksYahoo has been throwing out bad clicks on search ad campaigns, but now a new...