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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Support Value - Online Self-Service: GOAL: Enable Self-Service, Reduce Support Costs weekly support calls per topic X _____% calls likely solved by self-service X $_____ average support phone call cost...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The Toilet Internet Service Provider (TiSP) project was a self-installed, ad-supported online service that was offered entirely free to any consumer with a WiFi-capable PC and a toilet connected to a local municipal sewage system.

  3. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    The impact of a Federally regulated Do Not Track registry has search engines and other online advertising vendors scurrying to self regulate. We're not trying to lead the effort in Europe [or elsewhere]; we're just trying to trying to partner" with...

  4. SearchDay | Interpreting Keyword Reports

    MySpace Launches Self-Service Ad Platform Posted by Nathania Johnson Oct 13, 2008 MySpace has launched a new self-service ad platform. Google Prepares iPhone Ad Options Posted by Nathania Johnson Oct 13, 2008 Google is preparing for the launch of...

  5. SearchDay: Search Engine Optimization: Back to Basics

    Debuting at SES San Jose, Ad Director uses self-learning technology to optimize millions of combinations of keywords, landing pages and ads across the major search networks. WebTrends Launches New Service to Reduce Wasted Ad Dollars Posted by...