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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. In the early stages of online advertising, targeting...

  2. PPC Management Operations: The Ultimate Guide

    For ecommerce, check ad spend and revenue. Review Ad Positions and Manage Bids They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the ad and put items in the shopping cart to...