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  1. Google Improves GDN Targeting With Bizo Audience Segments

    Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products. CPMs and CPCs for this type of advertising on the GDN will most likely be inflated compared...

  2. PPC Management Operations: The Ultimate Guide

    For ecommerce, check ad spend and revenue. Review Ad Positions and Manage Bids They might be able to explain the odd behavior, for example, the shopping cart was buggy or someone internally clicked on the ad and put items in the shopping cart to...

  3. Racist YouTube Video Epicenter of Bizarre Advertising Contract Dispute

    It's no wonder they would want to dissociate their law firm from the video Time Magazine is calling "the most racist 'not racist' ad for a law firm. It's an advertising campaign with all the subtlety and finesse of an intoxicated streaker at a...