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Zachary Rodgers wrote AOL, Microsoft, and Yahoo Kick Off Display Ad Deal It lets the three companies do what ad networks have been doing for years - resell each other's media. Those networks will still offer unique data and other capabilities.
Zachary Rodgers wrote Twitter Buys Startup Dasient to Fight Malicious Advertising The buyers of these ads often present themselves to publishers and ad networks as agency media buyers representing major brands.
Zachary Rodgers wrote Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal At its core, the deal is not so different from what ad networks have been doing for years, which is resell each others' inventory.
As Zach Rodgers investigated, the question of search data being used to retarget display ads is a thorny issue for Google, especially in light of regulatory interest in the company. Ian Lurie, Chief Marketing Curmudgeon and President at Portent...
Zach Rodgers, from ClickZ, took a first look at the iPad news apps that were ad supported at launch a few days ago. Apple announced the iAd network today there are many other ad networks that target iPads or offer SDKs: Greystripe, Mobclix...
Before Rodgers jumped into directing questions, Terrence Kelleman, president/designer, Dynomighty Design, took the podium. The panel was moderated by Zach Rodgers, managing editor of ClickZ. He led the panelists in a conversation by asking...
Over at our sister blog, Clickz, Zachary Rodgers has some inside information that the anticipated display advertising exchange from Google could launch as early as next week. The ad exchange will allow publishers and networks to offer up unused ad...
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.
As Zach Rodgers notes in his story at ClickZ, the big three portals are still garnering a quarter of AARF's digital advertising dollars, handily beating out ad networks, community and entertainment sites, and anything other than search.
