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  1. Cross-Device Measurement: Believe the Hype

    With the ever-growing number of devices, platforms, operating systems, and advertising networks, this problem seems to be unsolvable. If there is a method to prove that an ad seen on smartphone resulted in a later purchase on a desktop Web search...

  2. Social Media Monetization in a 'Mobile First' World

    Hence, the mobile-first networks have a built-in monetization advantage, providedthey can reach a level of scale to become viable peddlers of native ad inventory. True, they are all in various phases of transition towards mobile as the dominant...

  3. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Spam networks are still on Google’s radar and they are still bringing them down and taking action against them. Webmasters should begin prioritizing their mobile strategy immediately. If your website is Flash heavy, you need to consider its use, or...