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  1. The Art of Winning on AdWords - Lessons from Moneyball

    Select the campaign you want to clone from the list, and right-click (or control- or command-click) and choose “Copy” from the contextual menu. If you use the same ads and offers in both networks, at least one of them is severely under-optimized.

  2. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    Where display focussed on contextual engagements and creative interruptions, search focussed on direct engagements and measurable purchase intent. For example, direct site buys of display advertising on specific sites is managed by one system...