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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes.

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    The process starts with Google and discovering the user's favorite social networks. By far the best way to do that is to create some clever creative ad content, which can then be targeted specifically at that person via Facebook and with some smart...

  3. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Just because you keep hearing about the top handful of social media networks doesn’t mean that’s where your audience is and what’s driving traffic to your site. For example, Google Analytics can show you what social networks are your top referrers...

  4. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from article spinning, buying links, forced anchor text, to inbound...

  5. Google’s 13th Birthday: 12 Top Stories From the Past 12 Months

    But Google also scooped up several companies to bolster Google Offers and Google Wallet (DailyDeal, Zave Networks, and The Dealmap). Google surrendered $500 million made in ad sales from online Canadian pharmacies, and a U.S.attorney said Page...