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  1. 5 Social Media Advertising Trends to Watch for in 2014

    Moving into 2014, this race to create new social media networks and advertising platforms to support them will create an interesting dilemma for advertisers. Now social networks are up to the same tricks – only in a far more aggressive (nay...

  2. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Pros: This method mimics what advertising networks have been doing for years on the desktop web to track users through cookies. Some marketing channels and networks only support specific tracking solutions, so you need to understand the range of...

  4. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. The web, social media, and mobile have evolved TV into a multi-screen...

  5. Search Marketing and Social Media in Regulated Industries

    Are companies obliged to monitor the entire Internet or all social networks, blogs, and forums, and report all mentions of adverse events related to their products? What should firms do when people write negative comments about their drugs or...