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  1. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  2. Your Data or Your Money: Is a Proposed Opt-In Privacy Bill Really Good for Consumers?

    This means publishers couldn't serve up behavioral ads unless getting permission first from the consumer. From charging for online newspaper access to charging for Hulu, media execs are looking for non-advertising ways to fund their sites and...

  3. Highlights from the SEW Blog: April 14-18, 2008

    This week has seen discussions about behavioral marketing at the FTC and the FCC weighing in on ISPs filtering sites. Rubicon Enters Free Ad Server ArenaRubicon's Ad Network Ad Server is compatible with more than 300 ad networks -- including Google...

  4. Social Search: It's Time For Monetization

    The targeting would be made through real understanding of the users' interests and the content of the site, rather than the broader behavioral or contextual matches used now. We see this moves targeting beyond what's commonly called behavioral...

  5. Google Responds to FTC's Self-Regulatory Principles

    When concerns over data collection and behavioral advertising arise, it seems that the glass half empty people are the loudest. The FTC staff's draft self-regulatory principles for online behavioral advertising provides an excellent foundation for...