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  1. Google Improves GDN Targeting With Bizo Audience Segments

    Even networks such as Facebook and Twitter have email level targeting that can ensure impressions are delivered to the correct audience. While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you...

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Some marketing channels and networks only support specific tracking solutions, so you need to understand the range of tracking solutions that's right for your marketing plans. Pros: This method mimics what advertising networks have been doing for...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Link networks Jonathan Allen wrote an excellent post covering what happened to one small business site that for two years has been deriving its ranking by using mainly black hat SEO tactics – from article spinning, buying links, forced anchor text...