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  1. Social Media Monetization in a 'Mobile First' World

    Because the popular social networks not only amass a large number of users, but those users are also highly engaged, this affords the opportunity to deliver billions of ad impressions every month. Hence, the mobile-first networks have a built-in...

  2. Google Improves GDN Targeting With Bizo Audience Segments

    Even networks such as Facebook and Twitter have email level targeting that can ensure impressions are delivered to the correct audience. While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes.

  4. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. All three of them rose up through the ranks in the ads...