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  1. Social Media Monetization in a 'Mobile First' World

    Because the popular social networks not only amass a large number of users, but those users are also highly engaged, this affords the opportunity to deliver billions of ad impressions every month. Hence, the mobile-first networks have a built-in...

  2. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. In the minutes following the ad, the Esurance Twitter account added more than 40,000 followers, more than doubling its followers in a matter of minutes.

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. Re/code also reported that Sridhar Ramaswamy, who joined...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    His strategy was simply to get all of these experts together, who already had their own existing networks, and have each of them contribute an article a month. They went on to launch WeBuyAnyToyCar.com in response, including a job ad for a "junior...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    The process starts with Google and discovering the user's favorite social networks. By far the best way to do that is to create some clever creative ad content, which can then be targeted specifically at that person via Facebook and with some smart...