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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    The pop-culture adoption of hashtags helped push hashtags into other social networks. Since most social media channels adopted hashtags as an identifier, brands can now run cross-channel campaigns with one common identifier, virtually making...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Look at the difference in trust between the content brands post themselves on social networks (15 percent trusted in the U...