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  1. Social Media Monetization in a 'Mobile First' World

    Value for users means potential value to marketers, and when marketers turn their attention to an emerging platform, it's only a matter of time before these networks can turn on the revenue faucets. Because the popular social networks not only...

  2. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. As social networks have moved off venture capitalist funding and have gone public or...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Ad revenue = happy shareholders. Moving into 2014, this race to create new social media networks and advertising platforms to support them will create an interesting dilemma for advertisers. New social media networks pop up nearly every week it seems.

  4. Twitter Launches Tailored Audiences Retargeting Product

    Advertisers have had access to retargeting through Google's DoubleClick, Facebook and other networks. Retargeting on Social Networks At that time, senior director of product – revenue Kevin Weil wrote, “Users won't see more ads on Twitter, but they...

  5. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    BIA/Kelsey says that over the course of the coming years social networks will improve their social ad offerings, leading to an increase in revenue. Social networks are evolving their ad products and features to improve performance," said director...

  6. Google Kicks Ad Blocking Android App Out of Google Play Store

    You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...

  7. Consumers Spend 20-30% of Time Online in Social; Ad Tolerance Improving [Study]

    Consumers spend more time on social networks than on any category of websites; total time spent on social increased 37 percent YoY this July, at 121 billion minutes that month. PC users spend approximately 20 percent of their online time in social...

  8. Twitter Takes Promoted Tweets to Asia With Komli Media

    Komli already has similar partnerships with Zynga and Facebook, and the firm has a strong presence across Southeast Asia, particularly after it bought Admax Networks, one of the region's biggest Web advertising networks, in an undisclosed deal in...