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  1. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or...

  2. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    Social networks are evolving their ad products and features to improve performance," said director of consulting and senior analyst at BIA/Kelsey Jed Williams. BIA/Kelsey says that over the course of the coming years social networks will improve...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    Some marketing channels and networks only support specific tracking solutions, so you need to understand the range of tracking solutions that's right for your marketing plans. Pros: This method mimics what advertising networks have been doing for...

  4. Google Kicks Ad Blocking Android App Out of Google Play Store

    You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...

  5. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. He holds a Master’s degree in Computer Information Systems from Bentley...

  6. 4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013

    You have to worry about social bookmarks, collaborations, blogs, microblogs, pictures, music, events, video, reviews, social networks, and even SMS. Using a paid campaign for non-branded keywords, they watched click-through rates, bounce rates and...