SEO News

Ad Network Targeting Search Retargeting

  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    It wasn't until 2011-2012 that trading desks and retargeting technology were introduced to the Russian market. DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it began testing in October. It's now possible to combine the power of Custom Audience targeting with search retargeting...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Retargeting. For social, the Facebook Exchange (FBX) represents a great retargeting opportunity and can be improved by layering in intelligence from your SEM and PLA campaigns. Tapping into a fan, follower, or influencer network can exponentially...

  4. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google has noted, that this isn't "not search retargeting or search remarketing" because it doesn't provide access to or use information about users' Google search histories, and can't be used in connection with sensitive categories.

  5. Google Display Network Campaigns: Most Common Mistakes Search Marketers Make

    Retargeting is universally good – and, working in tandem with a good search campaign, can drive qualified traffic right on down through the funnel. Retargeting You’ve tried once or twice, but you don’t think too much of that Display Network business.

  6. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Facebook will place cookies on users’ browsers, which partner sites will use to identify members of the social network, Ta explained. Facebook Exchange is set to debut within weeks, with pricing based on the cost per thousand impressions (CPM) and...

  7. SEOs Strike Out as Google Encrypts Signed-in Search Data

    Indeed, Josh Shatkin Margolis of search retargeting company Magnetic, confirmed with Search Engine Watch that, hypothetically speaking, unscrupulous companies could take the referrer data from search and retarget a user cookies with ads related to...