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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network.

  2. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    In fact, on Bing, nearly one in every nine SERPs had an online travel agency (referred to as an “OTA” in the study) in the No.position in the paid search results for a hotel brand name search. The following chart illustrates how many ads on average...

  3. Search Marketing Guide to Naver, Korea's Most Popular Search Engine

    So you can either hire a Korean speaker or hire an agency with Korean resources. Alternatively, you can use Naver's own agency for a fee. Outside of the search engine result pages (SERPs), Naver provides advertising through their mobile network, as...

  4. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    The AAAA Digital Committee Speaks About Quality" -- David Jacobs, Senior VP of Publisher Services, Advertising.com and Jay Sears, co-chairs of the IAB Networks and Exchanges Committee, will moderate a discussion among representatives from the 4As...

  5. Google Looks at New Frontiers in Display Advertising Measurement

    And what if the agency could click another checkbox to select recommended high-performing sites in the Google Content Network that offer above the fold placements and that fall within the client's budget and targeting criteria, then buy them with...

  6. 2010 Search Predictions: The Experts Weigh In

    David Berkowitz, Senior Director of Emerging Media & Innovation at digital marketing agency 360i However, it diminishes Google's role as the Internet's largest advertising network, and I wouldn't count out Google from continuing to dabble in areas...