We regularly audit campaigns for clients who manage their accounts in-house or through another agency, and we regularly audit our own clients’ accounts for challenges, opportunities, etc. Network targeting
Blog: AdWords Agency Blog These changes can be related to keyword match types, display network updates, or ad rotation. AdWords and adCenter make changes to ad serving all the time. Conduct additional analysis to understand what is different: have...
So, he appreciates the micro-targeting that YouTube’s advertising lets his boutique agency do for clients. Finally, I spoke by phone with Will Robinson, a founding partner of The New Media Firm, a political media consulting and advertising agency.
So you can either hire a Korean speaker or hire an agency with Korean resources. Alternatively, you can use Naver's own agency for a fee. Outside of the search engine result pages (SERPs), Naver provides advertising through their mobile network, as...
The AAAA Digital Committee Speaks About Quality" -- David Jacobs, Senior VP of Publisher Services, Advertising.com and Jay Sears, co-chairs of the IAB Networks and Exchanges Committee, will moderate a discussion among representatives from the 4As...
SEM Agency Issues Facebook Ads Get Half the Clicks of Network Banners - ClickZ Finding Success on the Google Content Network - PPC Hero Google and Microsoft will dominate paid search in 2011, but we'll see a new category of search providers...
Launches Facebook-Exclusive Ad Agency - ClickZ Where are the 2 billion daily requests in the AdMob network coming from? More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries.
There's still time to meet your 2010 resolution to become Google AdWords certified - Google Agency Ad Solutions Blog One person died and two were injured when two bombs exploded in Stockholm Sweden just minutes after the national news agency TT and...
DoubleClick Ad Planner Makes Regional Campaigns Easier - AdWords Agency Blog Federal Agency GSA Moving To Google Apps Agencywide - The Next Web Promote exclusive offers from top retailers through Google Affiliate Network - Inside AdSense
Holiday Marketing Central by Google - AdWords Agency Blog Yahoo Rolls Out Site Retargeting, Renames Ad Network - ClickZ This is the first time that Google has allowed any form of advertising from a service other than its AdWords network to appear...
SEM Agency Issues Canada's privacy commissioner declared that Google violated the country's privacy laws, which followed news that Spain's Data Protection Agency plans to fine Google between due to the Wi-Fi data Google collected with its Street...
Bits and bobs to keep up with search agency news: Magnetic and BrightRoll, Local.com, Conductor and Internet Retailer. Local.com, the local search site and network, said it has launched an upgraded version of its ad relevance to increase...
Bits and bobs to keep up with search agency news: Inform Technologies, LucidMedia, Adknowledge, and more. Adknowledge, the performance-based ad network, has completed its acquisition of cost-per-action network Hydra Group for an undisclosed sum.
Bits and bobs to keep up with search agency news: Magnetic, Kenshoo, WebVisible, Covario, BLiNQ, Ace Metrix and BrightRoll. BrightRoll, the video advertising network, unveiled a video analytics reporting suite to measure with greater accuracy the...
And what if the agency could click another checkbox to select recommended high-performing sites in the Google Content Network that offer above the fold placements and that fall within the client's budget and targeting criteria, then buy them with...
Your best bet: hire an agency to help build and manage your campaigns. My agency hasn't yet seen any drastic reduction in impression volumes on Google China. However, Baidu's content network (known as their Beidou system) has come a long way and is...
David Berkowitz, Senior Director of Emerging Media & Innovation at digital marketing agency 360i However, it diminishes Google's role as the Internet's largest advertising network, and I wouldn't count out Google from continuing to dabble in areas...
Google AdWords Releases New Editor Guide Posted by Nathania Johnson Sep 3, 2008 The Google AdWords Agency blog has announced the release of a new guide for AdWords Editor, their account management tool.
London UK Aug 19, 2008 Datadial are a full-service interactive agency based in Hammersmith in West London. Waiting time for Image ad-approval in Google AdWords Aug 19, 2008 Hi everyone, I wanted to check with you how long you usually have to wait...
UK search marketing survey goes liveOnline publisher E-consultancy in conjunction with search agency Neutralize (*\*) are conducting follow up research to last year's UK Search Engine Marketing Benchmark Report.
