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  1. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Therefore, if the network is a bad one or the affiliate marketer uses "black-hat...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM).

  3. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial...

  4. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    This campaign was able to net hundreds of thousands of dollars for my client and their previous efforts on Google AdWords search network and beyond. Each page is strictly reaching out with a "corporate approach", meaning everything on their page is...

  5. SEOs Strike Out as Google Encrypts Signed-in Search Data

    Indeed, Josh Shatkin Margolis of search retargeting company Magnetic, confirmed with Search Engine Watch that, hypothetically speaking, unscrupulous companies could take the referrer data from search and retarget a user cookies with ads related to...

  6. Audience Targeting Strategies for LinkedIn Ads

    We haven’t even touched on targeting individuals at specific companies (suggested reading: Marty Weintraub’s post, “Radical LinkedIn B2B #PPC: Targeting Competitor's Employees”). Within each campaign, you can also target the LinkedIn Audience...