SEO News

Ad Network Targeting Improved

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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days...

  2. The Trouble with Tribbles: Beyond Google’s Cookiegate Browser Settings Hype

    Who could have predicted that Google would start a social network with a +1 social plugin of their own, meaning interaction with that element could imply permission for cookies and tracking across millions of sites within the Google ad network?

  3. Google Display Network Continues Evolution With 4 New Features

    This really helps in the display network where you can’t always find your ad out in the wild that easily. Google’s Display Network has grown considerably over the past several years, and in 2011 is expected to surpass a $1 billion revenue stream...

  4. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    Microsoft adCenter, much like Google AdWords, has an extended network of websites that repurpose the Bing search results as their own including your adCenter PPC ads. On first blush, this report looks like a Placement Performance report for the...