SEO News

Ad Network Targeting Demographic

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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Our demographic and cookie-based targeting via the GDN wasn’t necessarily bad. Layered over demographic modifiers. Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to...

  2. How to Find a PPC Niche & Attract Customers

    In the Display network, where your primary attraction strategy is flashy interruption (think flowers competing to attract pollinating insects), you can advertise on sites that attract your broad market demographic (i.e.new mothers, gardeners...

  3. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    Regarding demographic information on the GDN, the AdWords help section reads: “Some websites on the Google Display Network have demographic information about their visitors, such as social networking sites where users identify themselves by their...

  4. 3 Tactics for Demographic Targeting on the Google Display Network

    We’ve pulled together a plan that can help segment your audience by demographic/psychographic profiles on the Google Display Network. This is because locating a specific demographic on the GDN can require utilizing and blending targeting strategies.

  5. Google AdWords for Video Launches with Improved Targeting on YouTube

    Demographic Targeting - Google’s new all-in-one privacy policy for all Google accounts means that advertisers can now target video ads by age and gender across all Google properties. There are four types of TrueView ad formats, which enable you to...

  6. Visa & Mastercard Looking into Linking Ad Targeting to Purchases

    Of the demographic size, all we know is that they are targeting group buying behaviors in "areas". Plans to combine customers’ purchase data with other personal data, such as information from social network websites, credit bureaus, search engines...

  7. How to Expand Your Display Network Targeting Using Remarketing Information

    After you’ve acquired demographic information from your remarketing campaign, it’s time to lay out a plan to find and add targeted websites to your AdWords Display Network campaign using your remarketing performance information.