SEO News

Ad Network Targeting Behavioral

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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Behavioral Data. Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular...

  2. Yahoo Begins Honoring Browser Do-Not-Track Signals

    Three years ago, it created an Ad Interest Manager, giving users transparency and control over their profiles for behavioral targeting and data collection. And it claims to have been the first to incorporate the AdChoices behavioral ad icon during...

  3. Google Made A Major Move To Behavioral Targeting This Week! Did You Miss It?

    While many of the search marketing leaders were busy at SES NY this past week, Google launched a couple of products that showed a major move into the behavioral targeting realm. Now add in the "remarketing" option also brought out of beta this week...

  4. Personalized e-Commerce Sites Can Increase Conversions by 70%

    To illustrate how combining search advertising with web personalization might work in practice, consider an AdWords ad as it is used for one of the behavioral portrait types. If these behavioral segments are not comfortable with the buying...