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  1. Mobile Advertising Measurement: Winning the Long Game

    Marketing Analytics: Also known as attribution analytics, marketing analytics enables you to understand which specific ad and publisher are responsible for an install. Share: The user has shared something within your app via a social network.

  2. Influence the Influencers: The Magic of Co-Created Social Content

    The competition for a devoted audience continues to increase, while the brand publisher is forced to do more with fewer and fewer resources. Grow your influencer network before you need them. Monetization is the maturity of the content into its own...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    For many brands and advertisers, this means a major re-tweaking of your publisher focus. For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their...

  4. Why Effectively Measuring Lead Performance in Mobile is Essential

    Effective reach measurements are typically straightforward and are easy to measure as the data deals with the reach and delivery of ads, easily captured through third party tracking tags or passed through by the publisher or ad network themselves.

  5. Why Search Agencies Should Tune Into the Display Buzz

    Instead of going to each publisher individually, you could go to an ad network and say, “I want to spend $50,000 to reach women aged 24-29 who are also mothers”, and your sales rep would place your ads on sites within their network.