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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. By simply appending Facebook's tracking pixel, you can now segment website visitors...

  2. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Less than four months later, it revealed a company-wide redesign that made way for more stream ads that could be further integrated across Yahoo’s network on desktop, tablet and mobile devices. The FTC has invited online publishers, advertisers...

  3. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    The following chart illustrates how many ads on average appeared per query in the paid search results, and of that, how many were ads from the hotel brand itself, competitor ads and OTAs across engines like Google and its mobile network, Bing and...