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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While Google has made strides in the past, until now, much of Google’s ability to target on their display network focused on content. The audience segment targeting is applicable to both display and video targeting options through Google AdWords.

  2. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property. However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail...

  5. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Time spent watching video ads totaled 4.1 billion minutes, with BrightRoll Video Network delivering the highest duration of video ads at 966 million minutes. BrightRoll Video Network came in second with 1.8 billion, followed by Liverail.com with...