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  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their...

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  4. Pros & Cons of the Top Mobile App Tracking Methods

    A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.

  5. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone because it was shared by friends in an email, while 18...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    This formula adjusts for network reach differences assuming endorsement costs are the same regardless of ad volume. Social network reach and ad reach should ideally be equivalent since pricing tiers may vary.

  7. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Today, we’re helping brands further understand the impact of their campaigns by bringing three new measurement features to AdWords for video that make reporting more consistent with other media, more goal-oriented and just plain prettier.