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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Yandex has now officially partnered with Google to change and enhance the display ad market in Russia. Although this partnership doesn't cover text-based contextual advertising and is only relative to display advertising, the refined ad match...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. Unlike the Search Network, you have a great deal of control over...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to...