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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While Google has made strides in the past, until now, much of Google’s ability to target on their display network focused on content. Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network. Although this partnership doesn't cover text-based contextual advertising and is only...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    By simply appending Facebook's tracking pixel, you can now segment website visitors into target audiences and re-engage them with highly targeted messages across the world's largest social network. At the end of January, Facebook announced the...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days...

  6. Travel Agencies Aggressively Targeting Hotel Brand Name Keywords in PPC [Study]

    The following chart illustrates how many ads on average appeared per query in the paid search results, and of that, how many were ads from the hotel brand itself, competitor ads and OTAs across engines like Google and its mobile network, Bing and...

  7. How to Use Data to Build a Well-Timed Marketing Campaign

    Beyond Search: Facebook targeting or display network options could open up as well. Less Effective Ad Spend: If this data hold true, after the start of school, you're "wasting" your money! With the distinct patterns, customizing timing, ad copy and...