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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. We can post videos, do a print and social campaign, and create a positive image for...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial...

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    This post will cover how you might wind up the victim of a Google malware warning, selling Viagra off your .gov, or allowing access to your internal network via your printer. The bad thing for you is, they give your users nasty viruses and they can...

  4. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Being a part of Google’s social network has bigger implications to search and being visible online. Many people argue Google is nearly forcing its social network upon users because the cost of not having a presence there is so great.

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  6. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    In his post, Harnevo said, “As many of you know, video has been a key part of our overall strategy over the last few years, and since launching The AOL On Network in April of this year, we’ve seen tremendous traction in the marketplace.

  7. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Among the 4,600 business categories in the YP.com Local Ad Network, other most popular ones include Auto Repair re seeking local business information. See her post for more on optimizing your site and online profiles for local search.