FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google+ influenced personalized results where some listings are displayed more prominently because of someone in that users personal network.
Create Vines: Unruly is building a network of ‘Vioneers', experts in Vine content creation who can partner with brands to create Vines and re-purpose their longer-form videos; Mobile video consumption tripled in 2012; video is the fastest growing...
New findings from online ad network Chitika confirm it's anything but lonely at the top. For this study, Chitika examined tens of millions of online ad impressions where the user was referred to the page via a Google search.
Through the acquisitions of 5min Media and goviral as well as significant investments in video, AOL set out to become "the #1 premium curated video network. Some of the new slate of original web series went live that day and the remaining series...
During January 2013, ads on the Yahoo Bing Network within Financial Services were analyzed. It covered more than 300 million ad impressions over a 30-day period in the travel industry. The results demonstrated how including 23 keyword variables...
On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Finally, one really awesome thing about search retargeting is that people in certain audience segments can be excluded from seeing ads in the search network. After a bit of technical wizardry (because I needed my account rep's assistance to get...
Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. You can use the following simple five-step plan to create a brand awareness campaign on the Google Display Network.
Join the discussion at the Video Optimization roundtable to learn, network and share information with your peers and leading industry specialists about optimizing Vines. Savvy brands recognize that the six second Vine video actually acts as the ad...
First, you need to run search ads with location extensions and also include search partners in your campaign network settings, since Google Maps is considered a search partner for AdWords campaigns. Set mobile bid adjustments at the ad group level.
Google Display Network The Google Display Network (GDN) has its own version. Leaving aside the argument of which level (campaign, ad group or keyword) this multiplier should be set at, it hints at a major shift in AdWords and how we'll be managing...
For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...
What businesses are displayed are also influenced by each user's Google+ network, highlighting specific businesses that Google+ connection have given positive reviews for. The new style of ads are in the testing phase and advertisers aren't being...
And its worth noting that Nielsen says that YouTube reaches more U.S.adults ages 18-34 than any cable network. And Jim Henson Family TV will be offering ad-free, exclusive content for a special introductory price of only $2.99/month, or $24.99/year.
Which social network is the best for B2B marketing? On the negative side, Google+ is a platform for content delivery more than a way to “business network. The Google+ Hangout real-time video application is another major bonus to Google+ as a B2B...
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. Nobody knows how popular Graph Search will become, but it's hard to ignore a social network the size of Facebook.
The search partnership guarantees Yahoo 18 months of revenue per search for ads that appear on the wide network of Yahoo sites. The Search Alliance lives on. Yahoo and Microsoft have extended their revenue-per-search guarantee for one year, an...
Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
One of my clients had a hacker break into his network and steal his social security number, home and office addresses and phone numbers, and credit card numbers and expiration dates, all unbeknownst to him.
