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  1. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  2. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    And yet, less is known about the entity that reportedly accounts for roughly the other third of searches – the Yahoo Bing Network (YBN). Across the six verticals studied, AdGooroo found 25,056 paid search advertisers on YBN receiving at least one...

  3. Pros & Cons of the Top Mobile App Tracking Methods

    It's difficult to determine which technology to implement because many of the options have trade offs, and support for each technology can greatly vary by ad network and platform. For example, if someone from a specific device taps an ad and then a...

  4. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    That fact has changed lately as websites such as aleteia.org (a worldwide Catholic sharing network) and Vatican Insider are keenly taking immediate advantage of the announcement of Francis as the new pope to provide news and promote their sites...

  5. New Targeting & Tools for Small Advertisers on Twitter

    It takes a unique understanding of the culture of the network and the ability to engage users in something more interesting than a tweet or post, but instead a story or experience. Twitter is unwrapping new targeting features, a revamped interface...

  6. Google Kicks Ad Blocking Android App Out of Google Play Store

    You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorised manner the devices, servers, networks, or other...