Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
One of my clients had a hacker break into his network and steal his social security number, home and office addresses and phone numbers, and credit card numbers and expiration dates, all unbeknownst to him.
BrightRoll Video Network came in second with 1.6 billion, followed by Hulu with 1.4 billion, Adap.tv with 1.4 billion and LiveRail.com with 1 billion. Time spent watching video ads totaled 3.8 billion minutes, with BrightRoll Video Network deliq...
One can only hope that one day soon they will unleash this massive proprietary asset and turn it into an ad network to threaten Google's marketplace hegemony. The unfortunate thing is that in reality search campaigns running on the Yahoo Bing...
Smart marketers have known the way to a fan's heart is through their eyes for some time, but recent changes to the Facebook network underscored the importance of visuals even further. It seems they're just following users' lead; last year the...
Twitter Use Drives Up, LinkedIn Stalls in the UK – eMarketerKinetic Worldwide survey finds social network usage was led by Facebook with 72 percent (up from 60 percent two years ago), followed by Twitter at 28 percent (up from 13 percent), and...
The Google Display Network is vast with abundant opportunity to generate great results. As with the Search Network, success stems from a thorough plan and persistent optimization. GDN performance can fluctuate more than the Search Network.
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
And yet, less is known about the entity that reportedly accounts for roughly the other third of searches – the Yahoo Bing Network (YBN). Across the six verticals studied, AdGooroo found 25,056 paid search advertisers on YBN receiving at least one...
You might be a Display Network expert, or a PLA expert, or a Remarketing Expert, or a Google Local Buzz Merchant Center Places Plus Expert (or whatever they’re calling that thing today), but there are simply too many moving parts to be more than...
The existence of such advantages sparks debate during every industry conference Qdisplay network” tab, as seen below: Other vendors only provide basic site information where your ad was displayed. Identifying and leveraging SEO opportunities is at...
It's difficult to determine which technology to implement because many of the options have trade offs, and support for each technology can greatly vary by ad network and platform. For example, if someone from a specific device taps an ad and then a...
That fact has changed lately as websites such as aleteia.org (a worldwide Catholic sharing network) and Vatican Insider are keenly taking immediate advantage of the announcement of Francis as the new pope to provide news and promote their sites...
Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone because it was shared by friends in an email, while 18% watched a video because it was shared on a social network.
It takes a unique understanding of the culture of the network and the ability to engage users in something more interesting than a tweet or post, but instead a story or experience. Twitter is unwrapping new targeting features, a revamped interface...
BrightRoll Video Network came in second with 1.6 billion, followed by Hulu with 1.4 billion, and Adap.tv with 1.4 billion. Time spent watching video ads totaled 3.8 billion minutes, with BrightRoll Video Network delivering the highest duration of...
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The social network today unveiled its redesigned, mobile-inspired look that puts a much bigger emphasis on visuals. Ad fatigue was already an issue on Facebook and with a more image centric format advertisers are going to need to pay extra...
Andrew Bloom, SVP, strategic business development at DG, which offers an end-to-end advertising delivery network, said that the news is good for both the market and Facebook. It said that using the Atlas platform in conjunction with Facebook...
Google AdWords – Google Display Network (GDN) Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best? But that is just one display network!
