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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. The Facebook Exchange (FBX): Retarget select audiences based...

  2. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Mobile revenue increased by 24 percent from the first half...

  3. Integrated PPC: A Mind Meld Across Online Marketing Tactics

    Mobile ad copy versions. PPC just ask the millions of advertisers who just upgraded to Adwords enhanced campaigns. Or consider running email list only acquisition campaigns. Think of mobile as the second screen so other marketing tactics likely to...