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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    You don’t want to find a bunch of low-quality landing pages, blank pages, thin content, heavy ad problems, technical glitches, etc. Therefore, it’s important to understand how much mobile traffic is hitting your site from Google, and where that...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Have you tailored your mobile search ad copy to be as mobile-friendly as possible, and are you taking advantage of all the unique features of paid search mobile platforms? This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Mobile SEO and app store optimization. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex, so attending...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  5. Social Media Monetization in a 'Mobile First' World

    Hence, the mobile-first networks have a built-in monetization advantage, providedthey can reach a level of scale to become viable peddlers of native ad inventory. Most social networking companies eventually monetize through advertising, and more...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Custom Audiences allows marketers to retarget Facebook users who earlier visited...

  7. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world...