Adoption of the mobile service that lets you capture and share short looping videos has grown rapidly over the past several months. It's also worth noting that creative video junkies with too much time on their hands aren't the only ones who are...
It's easy to measure sales as a conversion point to help value your ad spend in mobile. Is it time to turn off mobile like some poorly targeted content campaign? Mobile traffic continues to grow and become a larger part of everyone's paid search...
So, in addition to its efforts to boost advertising from brands like T-Mobile, Samsung, Dove and Pepsi, YouTube is also offering more flexibility in monetizing and distributing content. And Jim Henson Family TV will be offering ad-free, exclusive...
The mobile app for Twitter and ability to tweet 24/7, as many social media marketers do, is easy to do. A marketer can run a targeted ad by location, industry, title, company and other specific demographics.
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS) and Nearby (on Android). Users can also rate places they checked into by using Nearby in their Facebook mobile app (now...
The new Stream Ads will also appear in Yahoo's mobile and tablet apps, giving brands a path to reach consumers across all three major platforms with a single ad buy. The principle that we have here is developing an ad unit and an ad format that...
After purchasing, Facebook creates three different types of advertisements for you that show in desktop and mobile news feeds, and on the right-hand column of Facebook. That means the content displayed in the ad is dynamically generated.
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. It may also be a matter of upgrading your deliverables and audits as shown above to plant the seeds of local, social, mobile, and...
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch MOBILE A few reports on mobile advertising and usage.
The growing mobile audience provides incremental engagement and revenue opportunities for advertising. While most videos are consumed on PCs, views on mobile devices have tripled from 2011 to 2012. Video on Mobile Devices
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
After all, RTB is now rapidly expanding into mobile and video. Top RTB vendors will generally partner with brand safety systems that make sure your ad never appears next to content that can damage your brand.
A significant part of that business involves being able to monitor the success of mobile ad campaigns at the level of the individual user in order to be more accurate in providing ad content more likely to trigger a conversion or sale.
Now that may require developing some mobile-specific strategies – whether that's building an app or executing a mobile ad campaign – but they should be developed with the broader picture in mind. But perhaps more significantly, it wasn't just that...
The New Inbox: The Intersection of Email, Mobile and Social Marketing Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) I’ll be presenting a step-by-step process for...
