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  1. Influence the Influencers: The Magic of Co-Created Social Content

    Connect with a new audience of buyers. Monetization is the maturity of the content into its own revenue source through publishing, syndication, and ad revenue. Much is hyped about the value and "magic" of social media marketing.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Amazon reports that only 10 to 20 percent of buyers leave feedback after their purchases. Since we can’t compel buyers to leave feedback, here are some tips to increase your chances of success: Request feedback via your seller account from buyers...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    A business-to-business (B2B) company we spoke to has a diverse customer base that includes buyers from many different verticals, different departments, and various organization sizes. The firm heavily relied on AD like the tools available through...

  4. Facebook Mobile Ads a Hit for Investors, But What About Marketers?

    Hopefully they also work to convert clickers to fans or buyers, but that remains to be seen. Another Facebook Ads API partner, SocialCode, told AdAge this week they had done some research of their own; theirs spans 12 SocialCode clients, 7 million...

  5. Combining Professional & User-Generated Videos Drives More Sales [Study]

    I think it means that media buyers are limiting their clients when they only run video ads against “premium” or “scripted” video content. This means that media buyers are making a distinction without a difference.