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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    The system holds a specific ad space while the user is loading a website and the winning bidder pays the second highest bid. In 2012 Yandex created its own real-time bidding system for auctioning ad impressions to advertising systems.

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Think your title as a 4-8 word ad, so do your best to entice...

  3. Product Listing Ads: How to Maximize Your Returns

    If your bid management system can cope then you can apply your normal search optimization techniques to each target. If they've taken a fraction of your overall account management time to look after, but delivery non-trivial spend and revenue, then...

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Management is worried. The system takes a couple of weeks to really settle in and figure out what works best, so if you must make bids, make them in smaller increments. If conversion rates decline, then you can see impression and order volume fall...