Yet, a surprising number of PPC advertisers don’t take advantage of ad copy testing at all. The ability to test several ad variations at once is valuable to advertisers. Ad copy testing is one of the basic tenets of PPC advertising.
The upgrade, originally slated for mid-June, has been pushed back to late July and assigned an exact date July 22, 2013, according to a note at the bottom of an AdWords blog post discussing a coming update that will allow advertisers to set mobile...
In addition, there are plenty of core benefits to the One Channel design, such as the ability to scale the design and branding across different devices and screen sizes, having channels be only one click away for subscribers, and streamlined...
Enhanced campaigns allow for sitelink management down to each individual sitelink. The enhanced campaigns AdWords rollout has drawn mixed sentiment among advertisers. Since advertisers can easily use call extensions across all devices, phone...
Enhanced campaigns will simplify management, but complicate reporting. Fundamentally, I believe that advertisers should have choice of which features to use. Google needs advertisers as much as advertisers need Google.
In making mobile campaign management simpler and more accessible, Google has removed some of the more granular controls that advertisers previously had. This affects all PPC advertisers. This is a win for the vast majority of PPC advertisers who...
Bid management is arguably one of the most mundane activities that a PPC manager is tasked with. That’s the rundown of PPC bid management features, folks. Automated bid management uses scientific algorithms to filter and apply logic – ultimately...
And I’ll work hard to translate fun (I really do think this is fun) topics like optimization using quality score, statistical significance, and long-tail account management into plain language. In my role at Microsoft, I get to spend a lot of time...
In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are really advanced level features that move the dial on any PPC account.
But PPC management goes way beyond keywords t know where you’re going? You’ll no doubt expect your new PPC manager to do keyword research, set up ad copy tests, manage bids, and track conversions. Not only is it important for overall marketing...
Smart advertisers always want to stretch their budget while being more efficient with their ad spend. Aside from Google/Yahoo/Bing, there are actually many alternative ad networks that can provide a very cheap cost per click for budget conscious...
For advertisers who aren’t using fancy PPC management platforms, AdWords automated rules are the best thing since the invention of Cyber Monday. Share your favorite time-saving tips for AdWords PPC management in the comments – but any response that...
We categorized our list in four sections: AdWords interface updates, AdWords campaign management, Google SERP evolution, and Bing Ad updates. AdWords Campaign Management It has been an action-packed year for paid search advertisers.
Calculating ROI is one of the basic tenets of PPC, and yet many advertisers don’t consider it or even understand it. When most advertisers talk about ROI, they’re actually referring to ROAS, or return on ad spend.
A recent feature that allows AdWords campaigns to share budgets can help some advertisers simplify management by setting and forgetting one budget across several campaigns. Export keywords or view in AdWords Editor (or other PPC management platform).
PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can. For more details on crafting killer ad copy, see Killer PPC Ads: The Fundamentals.
Too many PPC advertisers are perfectly willing to spend tens of thousands of dollars a month on clicks (and may grudgingly pay a percentage of that for management expertise), but can’t bring themselves to “spring” for new landing page designs...
If the BBC wanted to conduct a study, they should have sought the expertise of a large Facebook ads management company with data at their disposal. Advertisers will spend $7.72 billion on social networks – with nearly half of that money coming from...
Don’t overlook this important aspect of PPC management. But that’s because most advertisers aren't PPC professionals. When near match and ad rotation changes were announced, the screams of horror were heard around the PPC world.
These websites aren't large enough to build their own ad serving platform, and don't have enough users to attract advertisers to it. I won't lie, proper management of the search partner network isn't trivial.
